The European missionaries brought along their pastel embroidery in English form, and taught their skills to girls in convents of Kerala. Tara later adopted this legacy to make its signature style in baby and children’s clothing.
Set up by Annu Jose in 1981, Tara, even to this day handcrafts it’s clothing. This one a kind business model facilitates work for women in villages across Kerala. It gives them the flexibility of working from home, with liberty of how much they want to work.